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Jennifer Allan Jennifer Allan

Presentation Summary

"No More Doom & Gloom - Let's Get Ready for the Real Estate Boom!"

As we emerge from choppy waters, it's exciting to look forward to a stable, possibly even a booming real estate market. Are you ready for it? Are you prepared for the backlog of business that can be unleased upon those of us who survived? Learn what you can do TODAY to fill up your pipeline for tomorrow's real estate recovery!



Jennifer Allan Bio

Jennifer Allan is a former top producing real estate broker, a published author, a speaker and a trainer. She has written five books about the business of selling real estate, including her flagship book: "Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect". Her new book entitled "If You're Not Having Fun Selling Real Estate, You're Not Doing it Right!" will be released in early 2010.

Jennifer believes that the secret of success for real estate agents is not in aggressive marketing techniques or hard-core sales pitches, but rather in being competent in one's craft. Competence begets confidence. And in today's world of increasingly suspicious and ad-weary consumers, having an air of self-assurance and enthusiasm will be far more effective than a slick sales campaign.

Jennifer writes and speaks with this philosophy in mind. She preaches that salespeople should follow the Golden Rule in their day-to-day practice of business - treating clients and prospects respectfully, as the salesperson him or herself would like to be treated. Being competent, reliable and fair, and motivated by a true desire to earn a paycheck, not just show up at closing with hand outstretched.

Jennifer is a regular columnist at Realty Times and a frequent contributor to RIS Media, a member of the RE/MAX Hall of Fame, and is one of the industry's most popular bloggers.



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