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John M. Peckham III John M. Peckham III

Presentation Summary

"Something Terrible Happens Without Promotion --- NOTHING!"

Pt Barnum said "Something Terrible Happens Without Promotion --- nothing!" -- and it's certainly like that in real estate today. Jack Peckham discusses building visibility before a live class in a snippet from the just released "Sell like a Giant in CyberSpace" video DVD.

John M. Peckham III Bio

Jack Peckham is the Executive Director of the Real Estate Cyberspace Society and President of the Peckham Boston Advisory Company, Boston, Massachusetts. He is the author of several books on marketing published by Wiley Publishers, Prentice Hall and Harcourt Brace Jovanovich. A columnist for the Boston Herald for nine years, his syndicated columns have appeared in over 100 papers nationwide. A skilled speaker and trainer, he has worked with business groups in 44 states and several foreign countries. He served as Chairman of the Strategic Planning Committee of the 1,200,000 member National Association of Realtors (NAR).

Using techniques from his 44 years of experience in commercial real estate and from his "Master Guide to Income Property Brokerage" (Wiley Fourth Edition), Jack has been involved directly in the sale of over a BILLION dollars in Commercial/Investment properties.

His technological innovation emerged as founder of Data Realty Corp, the first commercial real estate firm to use computers to match investors with investments. He served as Chairman of the NAR Commercial Investment Technology Committee and Chairman of the NAR MIS Committee and on the Commercial Investment Real Estate Institute's Technology Task Force. He also served on the Commercial Investment Advisory Board to the Realtors Information Network. In addition he chaired the NAR Communications and publications Committees and served on various other NAR committees inculcating Executive and Nominating.

Jack is a Past President of the Massachusetts Association of Realtors and has been honored as its Realtor of the Year.

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